Key Account Manager – Industrial Marketing at Robert Walters

Robert Walters - Established in 1985, Robert Walters is a world-leading specialist professional recruitment group. We employ over 4,100 talented people across 30 countries worldwide.

We are recruiting to fill the position below:

Job Title: Key Account Manager – Industrial Marketing

Job Reference: PAABNR-3E8DE70C
Location: Lagos
Contract Type: Perm
Specialism: Sales & Marketing
Focus: Manufacturing
Industry: Manufacturing and Production
Workplace Type: Hybrid
Experience Level: Associate

Role Overview

• The role focuses on market development, brand positioning, dealer engagement and driving business growth across industrial segments.
• It requires extensive field travel, strong industry networking and hands-on execution of regional marketing initiatives.

Key Responsibilities

• Develop and execute region-specific industrial marketing strategies
• Build, manage and grow key accounts and dealer networks
• Plan and execute product launches, dealer meets, exhibitions and trade fairs
• Conduct competitive market analysis and identify new business opportunities
• Support sales teams with product demonstrations, marketing tools and benchmark studies
• Track ROI of marketing initiatives and prepare performance dashboards
• Execute digital marketing initiatives and gather customer and market feedback
• Coordinate with cross-functional teams to align branding and business objectives

Requirements
Qualifications:

• Bachelor’s Degree / MBA or certification in Marketing/Business Development

Experience & Skills Required:

• Minimum 5 years’ experience in B2B / Industrial Marketing
• Strong industry connections within Cement, Steel, Power and Mining sectors
• Proven experience in product branding, channel development and lifecycle management
• Excellent communication, planning and execution capabilities
• Analytical mindset with strong reporting skills
• Willingness to travel extensively

Ideal Candidate Profile:

• Strong relationship builder with influential industry contacts
• Self-driven, strategic and target-oriented
• Highly organized with strong attention to detail
• Comfortable working independently in a field-intensive role

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online