Regional Sales and Activation Manager at Lheon Consulting Limited

Lheon Consulting Limited is a strategy development and talent consultancy company, devoted exclusively to career shaping and personal development activities.We work globally with professionals and experts in the financial sectors to offer resourceful training, assessment and recruitment services to financial and non-bank financial institutions through use of innovative technologies to achieve a perfect workplace.

We are recruiting to fill the position below:

Job Title: Regional Sales And Activation Manager

Location: Lagos
Employment Type: Full-time
Reports To: National Sales Manager
Industry: Wine & Whiskey (FMCG – Alcoholic Beverages)

Job Summary

• The Regional Sales and Activation Manager will drive sales growth, enhance brand visibility, and expand market penetration for the company’s wine and whiskey portfolio across Lagos and its environs.
• This role requires a commercially driven professional with strong distributor networks, hands-on market execution capability, and proven experience leading high-impact brand activations.

Key Responsibilities
Sales Growth & Market Expansion:

• Develop and implement regional sales strategies to achieve revenue and volume targets.
• Identify and onboard new business opportunities and distribution channels.
• Drive product penetration across supermarkets, bars, lounges, restaurants, and liquor stores.
• Monitor sales performance and implement corrective actions to ensure target achievement.

Brand Activation & Visibility:

• Plan and execute activations, tastings, and promotional campaigns.
• Ensure strong in-market visibility through effective merchandising and POS materials.
• Collaborate with Marketing to localize and execute national campaigns within the region.

Distributor & Channel Management:

• Build and sustain strong relationships with distributors and key trade partners.
• Monitor distributor performance, stock levels, and market coverage.
• Conduct regular market visits to ensure compliance with pricing and brand standards.

Team Leadership & Performance Management:

• Lead Regional Sales Executives, Brand Ambassadors, and Activation Teams.
• Provide coaching, training, and continuous performance management.
• Set clear targets and track team performance against business objectives.

Market Intelligence & Reporting:

• Monitor competitor activities, market trends, and consumer behavior.
• Prepare and submit regular sales and activation reports.
• Leverage insights to refine strategies and strengthen market positioning.

Budget & Resource Management:

• Manage regional sales and activation budgets efficiently.
• Ensure cost-effective execution of campaigns and events.
• Track and report ROI on all sales and activation initiatives.

Key Performance Indicators (KPIs)

• Revenue and volume growth within the region
• Distribution expansion and outlet coverage
• Effectiveness of brand activations
• Market share growth
• Team productivity and performance
• Distributor efficiency and stock availability.

Qualifications & Requirements

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• 7 - 10 years’ experience in sales within FMCG or the beverage/alcohol industry.
• Strong background in brand activation, trade marketing, and distributor management.
• Proven track record of meeting or exceeding sales targets.
• Established network of distributors/customers within the industry.
• Requirement: Candidate must own a functional vehicle for mobility.

Salary
N1,000,000 monthly.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV to: lheonconsultingltd@gmail.com using the job title as the subject of the mail.

Note: Do not apply if you do not have a high network of customers/distributors.