Sales Executive - Trade at SIMS Nigeria Limited

SIMS Nigeria Limited has grown from a single store to a nationwide business in the consumer electronics space with locations across Nigeria. Our journey of consistent growth and dedication has been driven by a commitment to quality in every aspect of our business. From our highly skilled and well-informed staff to the innovations and processes we bring to bear to ensure each customer receives top-tier service and dependable products.

With pride, we believe we are on a journey to building a legacy rooted in trust, innovation, and exceptional standards riding on our partnership with Samsung, Royal Electronics, Panasonic, Philips, Beko, Kenwood, Powermatic, and many others. Our values continue to guide us, allowing SIMS Nigeria Limited to thrive in a constantly evolving market while delivering lasting value to our customers, partners, and people across Nigeria. With premium products and unmatched service, we are honored to represent these trusted brands in Nigeria, bringing innovation and quality products directly to our customers with the sole aim of enriching their lives. As we continue to expand and adapt to meet the growing needs of our market, SIMS Nigeria Limited remains committed to setting the standard in product quality and service across the nation.

We are recruiting to fill the position below:

Job Title: Sales Executive - Trade

Location: Kaduna
Employment Type: Full-time

Role Overview

• We are looking for a proactive and target-driven Sales Executive – Trade to drive sales growth across our trade distribution channels.
• The ideal candidate will be responsible for developing relationships with distributors, wholesalers, and retailers, ensuring product availability, and achieving sales targets within assigned territories.

Key Responsibilities

• Identify and develop new trade channels, distributors, and retail partners.
• Build and maintain strong relationships with existing trade customers.
• Ensure consistent product availability and visibility across assigned outlets.
• Execute sales strategies to achieve and exceed monthly and quarterly targets.
• Monitor stock levels and coordinate with internal teams to prevent shortages.
• Conduct regular market visits to track competitor activities and pricing.
• Implement promotional activities and in-store merchandising strategies.
• Prepare sales reports, territory performance updates, and forecasts.
• Negotiate pricing, margins, and trade terms with partners.

Requirements

• Bachelor’s Degree in Business Administration, Marketing, or related field (preferred).
• Minimum of 2 years’ experience in trade sales, FMCG sales, or distribution sales.
• Strong understanding of trade and distribution networks.
• Excellent negotiation and relationship management skills.
• Ability to work independently and manage assigned territories effectively.
• Good communication and reporting skills.
• Result-oriented with a strong drive to meet targets.
• Male is preferred for gender balance.

Application Closing Date
19th May, 2026.

How to Apply
Interested and qualified candidates should send their CV to: employment@simsng.com using “Sales Executive – Trade” as the subject of the email.