Super Stockist & Trial Order Coordinator at Ekris Bio Health Foods Nigeria Limited

Ekris Bio Health Foods Nigeria Limited - We are an innovative, indigenous food manufacturing and packaging company proudly rooted in Nigeria. Our mission is to bridge the gap between Nigeria’s rich and diverse indigenous soups and the often substandard quality of existing swallow products in the market. We believe that our swallows should serve as the perfect complement—indeed, a rallying point—for our traditional soups, enhancing both taste and nutritional value.

Beyond swallows, we are committed to showcasing the versatility of healthy flour-based products to Nigerians and the wider African market. Our product development strategy focuses on unlocking a broad spectrum of applications for our nutritious flour blends across multiple food categories.

Accordingly, we are specifically devoted to the research, development, and production of healthy alternative Swallows, Beverages, Cereals, and Confectionery products designed to promote improved dietary choices and overall well-being.

Although Elkris Foods was originally established in the United Kingdom, we strategically relocated operations to Nigeria to position the business within one of the world’s fastest-growing population hubs. With projections indicating that Nigeria will rank among the top three most populous nations globally by 2030, we recognize a significant opportunity to serve a rapidly expanding consumer base.

Our strategic objective is clear: by 2030, we aim to have at least one Elkris Foods brand present at breakfast, lunch, or dinner in no fewer than 20 million households across Nigeria annually. Through this ambition, we seek not only commercial growth but also to champion and embed a culture of healthy eating within the Nigerian population and beyond.

We are recruiting to fill the position below:

Job Title: Super Stockist & Trial Order Coordinator

Location: Lagos
Employment Type: Full-time
Reporting To: Sales Operations Management / Commercial Operations

About the Role

• Elkris Bio-Health Foods Nigeria Limited is seeking a highly organized, energetic, and field-oriented professional to coordinate and drive the performance of its Super Stockist and Trial Order Marketing network across Lagos State.
• The Super Stockist & Trial Order Coordinator will be responsible for recruiting, training, coaching, monitoring, and developing Super Stockists and Trial Order Marketers while ensuring effective product distribution, lead generation, customer acquisition, sales conversion, inventory accountability, and operational compliance.
• The successful candidate must possess strong leadership, training, coaching, field execution, and people management skills, with the ability to build high-performing grassroots sales teams capable of driving market penetration and sustainable revenue growth.

Job Summary

• The Super Stockist & Trial Order Coordinator will provide direct supervision and support to all Super Stockists and Trial Order Marketers within Lagos.
• The role will ensure effective deployment of sales strategies, territory coverage, inventory management, lead generation activities, customer engagement initiatives, and sales performance monitoring while driving continuous capability development and operational excellence across the network.

Key Responsibilites
Super Stockist Network Management:

• Coordinate all Super Stockists within Lagos State.
• Monitor inventory levels, stock movement, product accountability, and stock reconciliation.
• Ensure efficient product distribution and availability across assigned territories.
• Support Super Stockists in achieving operational and sales objectives.
• Conduct routine stock audits and performance reviews.

Trial Order Marketer Coordination:

• Supervise and coordinate Trial Order Marketers across Lagos.
• Monitor daily lead generation, customer acquisition, trial orders, and conversion activities.
• Ensure compliance with daily activity expectations and performance standards.
• Track field activities and provide regular performance feedback.
• Drive accountability and productivity across all marketers.

Training & Capability Development:

• Design and facilitate onboarding programs for new Super Stockists and Trial Order Marketers.
• Conduct regular field coaching, refresher training, and performance improvement sessions.
• Develop training materials and operational guides.
• Build product knowledge, sales capability, customer engagement skills, and market development competence within the team.
• Identify performance gaps and implement corrective development initiatives.

Sales Growth & Market Expansion:

• Drive territory expansion and market penetration initiatives.
• Support the achievement of sales, distribution, and customer acquisition targets.
• Identify new business opportunities and emerging market trends.
• Coordinate promotional campaigns, market activations, and product awareness activities.
• Increase product visibility and brand presence across Lagos markets.

Lead Generation & Conversion Management:

• Monitor daily lead generation activities and conversion performance.
• Ensure effective follow-up of prospects generated by Trial Order Marketers.
• Support customer retention and repeat purchase initiatives.
• Track customer acquisition costs and conversion efficiency.

Reporting & Performance Monitoring:

• Maintain accurate records of stockists, marketers, sales activities, inventory, and performance metrics.
• Prepare daily, weekly, and monthly operational reports.
• Monitor KPI achievement and recommend performance improvement strategies.
• Generate field intelligence reports and market insights for Management.

Customer Relationship Management:

• Build and maintain strong relationships with customers, distributors, retailers, and stakeholders.
• Resolve customer complaints and operational challenges promptly.
• Promote positive customer experiences and long-term loyalty.

Compliance & Operational Excellence:

• Ensure adherence to Company policies, procedures, and operational guidelines.
• Maintain discipline, professionalism, and accountability across the network.
• Support implementation of approved operational and sales initiatives.
• Ensure proper documentation and record management.

What Success Looks Like

• Increased productivity of Super Stockists and Trial Order Marketers.
• Consistent achievement of lead generation and conversion targets.
• Improved market penetration and product availability.
• Effective onboarding and development of field personnel.
• Accurate inventory accountability and reporting.
• Strong customer acquisition, retention, and satisfaction performance.
• Sustainable sales growth across Lagos territories.

Person Specification
Education:

• Bachelor's Degree or HND in Marketing, Business Administration, Sales, Management, or a related discipline.

Experience:

• 3 - 5 years experience in FMCG sales, field operations, sales coordination, distribution management, training, or business development.
• Experience managing field sales teams, distributors, stockists, or grassroots marketing structures is highly desirable.

Skills & Competencies:

• Training and facilitation skills.
• Sales coaching and people development.
• Strong leadership and team management ability.
• Excellent communication and presentation skills.
• Inventory and distribution management.
• Sales performance monitoring and reporting.
• Relationship management and negotiation skills.
• Proficiency in Microsoft Excel, Word, and reporting tools.

Personal Attributes:

• Results-driven and highly organized.
• Strong field execution capability.
• Self-motivated and proactive.
• Excellent interpersonal skills.
• Ability to work independently and under pressure.
• Strong analytical and problem-solving skills.

Application Closing Date
15th June, 2026.

How to Apply
Interested and qualified candidates should send their Cover Letter CV to: recruitment@elkrisgroup.org using "Super Stockist & Trial Order Coordinator – Lagos" as the subject of the email.