Area Sales Manager at Wemy Industries Limited

Wemy Industries is one of the foremost indigenous and oldest established manufacturers in Lagos, Nigeria. We specialize in producing baby diapers, feminine sanitary napkins/pads, panty liners, adult diapers, maternity pads, under pads and baby wipes under the umbrella brand names of ‘Dr. Browns’ and ‘Nightingale’

We are recruiting to fill the position below:

Job Title: Area Sales Manager

Location: Niger
Employment type: Full-time

Job Summary

• The Area Sales Manager is responsible for driving sales growth, market penetration, distribution expansion, and customer relationship management within the assigned territory for the company's product portfolio. 

Key Responsibilities

• Develop and implement territory sales strategies to achieve monthly, quarterly, and annual sales targets.
• Drive volume growth and market share expansion for diaper and hygiene product brands.
• Monitor sales performance and initiate corrective actions where necessary.
• Ensure achievement of revenue, distribution, and profitability objectives within the assigned area.
• Appoint, develop, and manage distributors and key wholesalers within the territory.
• Ensure compliance with company policies, pricing structures, and credit guidelines.
• Identify new business opportunities and potential markets.
• Monitor competitor activities, pricing, promotions, and market trends.
• Team Leadership and Supervision
• Manage and supervise Area Sales Executives, Sales Representatives, and Merchandisers.
• Set performance objectives and monitor team productivity.
• Conduct regular field coaching, route rides, and performance reviews.
• Ensure effective implementation of promotional campaigns and trade activities.
• Monitor visibility and merchandising standards across outlets.
• Ensure optimal utilization of trade marketing materials and promotional budgets.
• Build and maintain strong relationships with distributors, wholesalers, retailers, and key accounts.
• Resolve customer complaints and service-related issues promptly.
• Identify opportunities for business growth within existing customer accounts

Requirements

• Bachelor's Degree in Marketing, Business Administration or a related discipline.
• Must have 4–8 years of sales experience in FMCG.
• Experience in diapers, baby care products, tissue products, sanitary products, or other hygiene-related FMCG categories is highly preferred.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should forward their Resume to: michael@wemydrbrowns.com using the Job Title as the subject of the email.