Digital Marketing Lead at OSSAJ Services 

Ossaj Services is a leading technical service company dedicated to delivering innovative engineering design solutions. We support projects across various industries by providing reliable, efficient, and high‑quality technical expertise tailored to meet our clients’ needs.

We are recruiting to fill the position below:

Job Title: Digital Marketing Lead

Location: Iyana Ipaja, Lagos
Employment Type: Full-time

Role Overview

• The Digital Marketing Lead is responsible for designing, implementing, and optimizing OSSAJ’s digital demand generation ecosystem.
• This role owns the complete digital customer journey from first website interaction through lead qualification, nurturing, conversion, and customer acquisition.
• The position also leads recruitment marketing initiatives to attract high-quality talent across OSSAJ companies.

Responsibilities
Digital Experience & Website Optimization:

• Work with web developers to optimize websites, landing pages, and digital experiences to maximize lead generation and conversion rates.
• Implement visitor personalization strategies.
• Enhance first-touch data capture and progressive profiling.
• Conduct ongoing UX, CRO, SEO, and website assessments.
• Optimize forms, chat experiences, landing pages, and conversion paths.

Lead Intelligence & Qualification:

• Develop lead scoring and propensity-to-convert models.
• Automate lead qualification workflows using CRM and AI.
• Implement real-time lead routing and response systems.
• Create audience segmentation and nurture programs.

Marketing Automation & Revenue Operations:

• Build and maintain automated lead nurturing journeys.
• Integrate CRM, website, advertising, email, and reporting platforms.
• Improve sales and marketing alignment through automation.
• Monitor qualification rates, response times, and conversion performance.

Pipeline & Demand Generation:

• Maintain a healthy pipeline of qualified opportunities.
• Execute multi-channel demand generation campaigns.
• Manage paid search, paid social, display, email, and retargeting campaigns.
• Support customer acquisition goals while maintaining target acquisition costs.

Analytics & Reporting:

• Report paid media performance including spend, CTR, CPC, CPL, CVR, and ROAS.
• Analyze website traffic, funnel performance, and landing page effectiveness.
• Provide end-to-end attribution from traffic source to closed customer.
• Develop executive dashboards and KPI reporting.

MarTech Strategy:

• Implement and optimize a Martech stack covering Data, Decisioning, Design, and Distribution/Measurement.
• Evaluate AI and automation technologies.
• Maintain data quality, governance, and attribution accuracy.

Talent Attraction & Recruitment Marketing:

• Use social media marketing to recruit employees across OSSAJ companies.
• Manage recruitment campaigns across LinkedIn, Facebook, Instagram, TikTok, and other channels.
• Create employer branding and recruitment content.
• Track cost per applicant, cost per hire, and recruitment funnel metrics.
• Develop talent pipelines for field, technical, engineering, project management, and administrative positions.

Key Performance Indicators

• Website conversion rate
• Marketing-qualified leads (MQLs)
• Sales-qualified leads (SQLs)
• Cost per acquisition (CPA)
• Return on advertising spend (ROAS)
• Lead response time
• Qualified applicants generated
• Cost per applicant
• Cost per hire
• Time-to-fill open positions

Requirements
Preferred Qualifications:

• Bachelor’s Degree in Marketing, Digital Marketing, Business Analytics, Communications, Computer Science, or related field
• 5+ years of experience in digital marketing, demand generation, marketing operations, or growth marketing
• Experience implementing marketing technology stacks and automation systems
• Experience improving website conversion rates and marketing ROI
• Experience with B2B construction, facility services, manufacturing, or industrial organizations
• Ability to work Monday to Friday from 10am – 7pm WAT.

Technical Skills:

• HubSpot, Salesforce, Zoho, or equivalent CRM platforms
• Marketing automation platforms
• Google Analytics 4, Google Tag Manager, and conversion tracking
• Paid media campaign management
• SEO, CRO, and website analytics
• Lead scoring and qualification systems
• Power BI, Looker Studio, Excel, or equivalent reporting tools
• AI-driven marketing and automation tools

Application Closing Date
29th June, 2026.

How to Apply
Interestedand qualified pharmacist should send their CV to: careers@ossajventures.com using the Job Title as subject of the mail.