MPM Operational Marketing Director at Tetra Pak Nigeria

Tetra Pak - Which takes its name from the original tetrahedron-shaped cartons it developed - manufactures and markets food packaging containers, filling systems, and distribution equipment for industrial customers in more than 170 countries. Its coated-paperboard boxes are used to hold dry, wet, cold, and shelf-stable foods and beverages. The privately-owned company is the largest subsidiary of holding company Tetra Laval International.

We are recruiting to fill the position below:

Job Title: MPM Operational Marketing Director

Job Code: LAG00001N
Location: Lagos

Job Description

• Responsible and accountable for driving Market activities in Nigeria.
• Member of Tetra Pak West Africa management team. 
• Lead Marketing Managers to effectively work with customers to promote Tetra Pak business. 
• Ensures voice of market to Cluster and Global teams.

Lead Opeartional Marketing Activities in the MC:

• Support Account Plan Development in alignment with Cluster Initiatives
• Support Account Plan Execution in alignment with Cluster and market Initiatives
• Plan marketing activities in the market company
• Deliver marketing services per customer according to account plans and customer needs drawing materials and methodologies from Central / cluster
• Execute marketing activities in the market company
• Deploy and execute cluster strategy in the markets
• Work closely with customers to secure strategic alignment and deliver best customer value:
• Builds top to top relations with key accounts and secures understanding of customer’s marketing priorities
• Product deployment implementation
• Category leadership execution & follow up
• Strengthen carton relevance
• Drive cluster focus through resource sharing and best practice implementation.

Drive Market Leadership:

• Lead the MC BDP focusing on the identified MC initiatives and cascading up to Cluster Management
• Utilize portfolio segmentation data to identify local opportunities within MC
• Ensure Marketing Activities leverage in full the 4 P’s

MC Portfolio Management:

• Implement the Cluster PLC plan by product including new product deployment plans.  (Product & Service)
• Recommend the required portfolio training programs across the MC organization, lead by example
• Share portfolio needs with Central team via Cluster Portfolio team.
• Ensure marketing and sales & distribution solutions readiness to deploy new product
• Integrate the product/portfolio plans into account plans

Apply Market and Business Intelligence to Market Company Opportunities:

• Utilize market and business intelligence output from cluster team to prioritize MC business opportunities and develop execution plans – provide two way communication between cluster /global
• Utilize value research data and information to support development of opportunities
• Define intelligence requirements for market and liaise with cluster business intelligence supporting research projects as needed.  Analyze and use research data with customers.

MC Promotional Investment:

• Align and execute the agreed promotional investments with category plans, account plans and/or environmental initiatives
• Propose the annual marketing activities and budget for Market Company for submission to cluster
• Drive execution of marketing activities for Market Company
• Support the marketing activities execution within the M&PM function
• Control marketing expenditures within the budgeted framework

Qualifications
Language and Education:

• University Degree in Marketing or Business Admin.
• Fluent in English, both in writing and speaking.

Professional Skills and Experience:

• At least 7-15 year experience in FMCG Industry
• Brands & Product portfolio Management
• Good understanding of Traditional Trade

 Personal Qualifications:

• Strong negotiation skills both internally and externally
• Portfolio and Category knowledge
• Full understanding of value chain management and costing
• Strong leadership skills
• Strategic thinking
• Ability to coordinate cross functional teams
• Ability to motivate specialists
• Driving win-win solutions
• Strong in issue resolutions
• Ability to rank priorities
• High communicative skills, responsible attitude
• Ability to work on one’s own

Application Closing Date
Ongoing.

How to Apply
Interested and qualified candidates should:
Click here to apply online