Research Coordinator at Promasidor Nigeria Limited

Promasidor Nigeria Limited, a major player in the Nigeria Food & Beverage Industry, and a member of the 30 years old Promasidor group, present in 30 countries pan-Africa.

We are recruiting to fill the below position:

Job Title: Research Coordinator

Ref No: RC032015
Location: Lagos
Reporting To: Head of Marketing

Objectives
To aid business and brand decision-making by identifying information & insight needs, using both qualitative and quantitative tools to carry out research where required, and analysing data to provide actionable insights.

Responsibilities
1.) Marketing Insight:

• Manage the execution of all continuous and ad hoc research studies (e.g. Omnibus, Retail Audit, Consumer Audit, Brand Imagery, Usage and Habits Studies).
• Analyse data received and integrate findings from multiple sources into actionable consumer and customer insights for brand planning and activity implementation.
• Provide detailed reports and presentations for brand teams, PNG management and Group management.

2.) Brand Health & Competitor Monitoring:

• Support the brand teams in the production of regular brand health and competitor reports, by monitoring attitudes, trends, competitive landscape and product mix.

3.) Business Support:

• Be the central point of contact for all PNG and Group requirements for research and consumer insight in Nigeria.
• Co-ordinate all research requests from internal PNG and Group stakeholders and make recommendations on how to address information needs.
• Maintain a database of research studies for easy reference by all stakeholders.
• Provide data and/or situation analyses as required for business issues.
• Ensure best practice in tracking and reporting processes for brand activities.

4.) New Product Development:

• Support new product development briefs and project teams by providing analysed data on trends, threats and market opportunities.

5.) Budget:

• Manage the research budget to ensure execution of continuous and ad hoc research programmes.

6.) Results:

• Provide strategic direction with actionable insights from consumer and customer research, which aid strategic and tactical decision-making.

7.) People Development:

• Provide coaching as required to the brand teams on research tools and techniques to meet information needs and gaps.

8.) Financial Scope:

• Responsible for management and reporting of the research budget across the brands portfolio.

Requirements
Education:

• Minimum second class Bachelor's degree or HND (Upper Credit) from a reputable institution, either in Nigeria or abroad, in Business Administration, Marketing, Market Research, Statistics or Social Sciences.

Experience:

• Minimum 4 years' work experience in an FMCG company or a research agency.

Knowledge:

• Consumer knowledge & understanding
• Research tools and techniques Data analysis
• Brand health monitoring & analysis
• Monitoring attitude & behaviour trends
• Managing budgets
• Managing third-party agencies & suppliers
• Project management Presentation skills
• Microsoft Office suite - Word, Excel and power point

Skills & Personal Attributes:

• Able to assimilate a range of information for decision-making
• Articulate - verbal and written
• Analytical Seeks solutions
• Strategic thinker
• Able to manage a number of projects simultaneously
• Good interpersonal skills - persuasive, tactful

Application Closing Date
24th March, 2015

Method of Application
Interested and qualified candidates should:
Click here to apply online

Note: When the Page Opens, Click "Careers" to Open the Job.