Digital Marketing Campaign Lead at CornerStone Staffing

Posted on Thu 31st May, 2018 - hotnigerianjobs.com --- (0 comments)

CornerStone Staffing - Our Client, a big player in the FMCG Industry, is looking to recruit a suitably qualified candidate to fill the position below:

Job Title: Digital Marketing Campaign Lead

Location: Lagos

Job Description

We’re looking for a talented digital geek to help develop digital campaigns across a variety of channels to amplify our reach, drive targeted traffic to the site, and ultimately increase qualified trial signups.
Devise Organic And Non-organic, Digital And Multi-channel Campaigns to:
- Raise brand awareness
- Raise product awareness
- Attract and acquire new users
- Retain existing users
- Re-engage previous users
- Encourage viral app promotion by existing users
- Solicit positive app reviews.

Responsibilities

Collaborate with our team to systematically conceptualize, plan, and launch digital marketing campaigns that generate traffic.
Campaigns might include Working across all channels (email, SMS, push & in app) to support the rollout of CRM programmes and retargeting / remarketing ads, etc.
Set up, track, and refine email marketing campaigns to engage / re-engage specific audiences with compelling messaging and by leveraging new + existing content.
Set realistic campaign goals, then measure and obsessively optimize each campaign to improve performance
Define, own and execute all our strategies and activities related to activation andretention through different CRM systems (Email, Salesforce, Zendesk, intercom)
Validate effectiveness of different channels to get the most out of our marketing time, effort, and money. Know when to try new approaches to campaigns and know when to call it quits.
Smart, focused A/B testing to understand what works and what doesn’t
Increase qualified website visits month over month
Use email marketing tool to support all campaigns.

Requirements

3 - 5 years relevant digital marketing experience in a similar role
Strong understanding of current marketing best practices and tools, such as Google Analytics / Adwords and MailChimp.
Excellent communication skills - we highly value frequent and candid sharing to keep the team in the know about marketing efforts
Able to reflect our brand voice and style in each campaign
Strong analytical skills with a candid approach to interpreting data
HTML / CSS familiarity not required, but it will make aspects of this role easier.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

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