Head, Premium Segment / Growth at a Top-tier Commercial Bank - Growth in Value Alliance (GVA) Partners Limited

Growth in Value Alliance (GV Alliance) Partners Limited - Our client, a top-tier (2) commercial bank is recruiting to fill the position below:

Job Title: Head, Premium Segment / Growth

Location: Lagos
Report to: Head of Segments and Liabilities
Supervises: Premium Banking Service Managers

Job Summary

• Our client, a top-tier (2) commercial bank, requires the service of a highly skilled sales and marketing manager with Fin-tech experience to head its premium segment (banking).
• This individual will be responsible for developing and implementing strategies that would drive the growth of the premium segment focus of the retail business.
• The successful candidate will also be responsible for developing and driving a sustainable framework to continuously bridge the gap in the premium segment to grow and increase market share.

Accountabilities / Responsibilities

• Develop and implement appropriate value propositions for the bank’s premium customers to drive the consumer banking business and bridge the gap in the premium banking segment.
• Develop strategies to achieve the fees and commission (Non-Interest Income) objectives of the financial year as well as monthly expectations.
• Research and monitor market trends, conduct market intelligence and keep up to date with competition to develop the right products/initiatives.
• Provide advisory and value-added service by analyzing premium customer’s risk profile and recommend appropriate investment options.
• Enhance product deliverables, by amending or customizing product design/terms to link the customer to products that deliver impressive returns/benefit for both them and the bank.
• Develop or modify processes that address service efficiency enhancements, process improvements, and service delivery to constantly improve customer experience.
• Proactively identify and categorize premium customer client base through parameters such as: location, industry, groups, that will enable the bank acquire maximum share of the segment.
• Effectively analyze issues log and provide solution on unresolved issues, as well as review feedback on product/service requirements to identify and translate market opportunities into new or enhanced product programs.
• Evaluate customer's financial data or investment objectives and recommend strategies based on the client's risk profile and personal financial statements.
• Monitor publications sent to premium customers to ensure the right communication is delivered.
• Collaborate with marketing & communications/relevant departments by attending events or platforms that would foster constant engagement of the bank’s premium customers as well as identification of prospects.

Qualifications

• First degree from a reputable university
• 12 years sales/marketing experience in Banking or Financial Institution
• Second degree would be an advantage.

Knowledge / Skills / Experience

• Good understanding of the needs, aspirations, and problems,
• Customer frictions and frustrations of the premium segment space
• Belong to the Segment and good track record of being a member of the Premium Segment community. Have a good feel of the need/ opportunities/ aspirations/ market gaps and frictions to be resolved for the segment
• Be an excellent proxy for the segment, including from social networks, schools attended, and educational attainment
• Smart, strong critical thinking, analytical and problem-solving skills
• Strong goal-getter, strong entrepreneurial skill and attitude and drive to deliver strong business results
• Excellent digital and technology skills to create a strong scaled digital premium business with strong proposition and platform use cases
• Strong interpersonal and leadership skills to work cross-functionally with diverse functional dependencies and deliver results
• Communication and creative skills to engage customers and other stakeholders
• Excellent track record of execution
• Personal drive & curiosity
• Strong business development ability
• Key accounts management skills
• Excellent interpersonal skills
• Cultivating networks
• Customer advocacy
• High standards of excellence and attention to detail
• Leadership & Influencing
• Stakeholder management

Working Contacts:

• Internal - Direct reports, supervisor and retail division
• Group - Personal banking, Communications, Business Banking, Transaction Banking, Corporate Banking, Private Banking, Business teams across the group, Compliance, Risk Management and Treasury
• External - Customers, Events

Application Closing Date
25th June, 2021.