Female Chief Marketing Officer (CMO) at Grace View Homes and Properties Limited

Grace View Homes and Properties Limited is a Real Estate and Property Development Company whose purpose to help people realize their aspirations for the pride of ownership, comfort, security and wealth through the provision of excellent homes and the will to provide homes for all classes of society with focus on the neglected populace in respect to government housing programs.

We are recruiting to fill the position below:

Job Title: Chief Marketing Officer (CMO)

Location: Lugbe, Abuja (FCT)
Employment Type: Full-time

Roles and Responsibilities

• As head of the marketing department, the director oversees all communications, public relations and promotional activities selected to support the brand and marketing strategy.
• This includes design, production and distribution of print materials such as brochures, ads and direct response plus radio and television spots needed for broadcast campaigns, according to WizeHire.
• In line with the need to keep the brand in front of the target audience, the marketing director manages press relations, speaking engagements, special events and community outreach activities.
• Website maintenance, social media participation and trade show exhibitions represent additional tasks supervised.
• An executive-level Chief Marketing Officer must be experienced in both analytical and creative traits.
• He/ she should have extensive knowledge of industry-level production, information technology, legal, and finance aspects.
• Some of the major roles and significant responsibilities that govern this particular role are as mentioned below:

Other Duties:

• The real estate marketing director supervises a staff of professionals and serves as an internal consultant to any business units within the corporation.
• Staying informed about marketing trends and monitoring industry changes helps marketing directors maintain their firm's competitiveness.
• As keeper of the brand, the director often attends client presentations and helps prepare request for proposals, or RFPs, used to pitch new business.

Usual Qualifications

• Employers seek candidates with a strong marketing acumen as demonstrated by education and experience for marketing director jobs.
• Those with a B.Sc Degree in Marketing, Communications or a related field get top consideration, but having a Master’s in Marketing or an MBA gives applicants an edge.
• Expect to need at least three to five years of marketing experience.
• While not usually required, employers look favorably on candidates with some real estate background or exposure to construction development.

Skills and Attributes:

• Successful marketing directors in the real estate industry juggle multiple projects at once in a fast-paced work environment, and often under several supervisors.
• Well organized with strong customer-service, writing and presentation skills, real estate marketing directors have technical proficiency in a variety of software programs, including those integral to desktop publishing and website maintenance.
• An ability to lead the marketing team and work with vendors round out the skills necessary for the position.
• The Chief Marketing Officer (CMO) deals with the administration, planning, development, and execution of a company’s marketing, publicity, and advertising needs.
• CMO directly reports to the Chief executive officer (CEO).
• CMO’s primary job is to generate revenue by increasing sales through successful campaigns and marketing tactics for the entire company. It includes the proper application of sound market research, pricing, brand marketing, effective marketing communications, advertising, and public relations.
• CMO’s role can’t be exactly defined in a short span. It is expanded over different dimensions, i.e., sales management, new business development, product and brand development, distribution channel management, and esteemed customer service.
• An executive-level Chief Marketing Officer must be experienced in both analytical and creative traits. He/ she should have extensive knowledge of industry-level production, information technology, legal, and finance aspects. Some of the major roles and significant responsibilities that govern this particular role are as mentioned below:

Growth driving personality:

• One of the critical roles of a CMO is to create and manage profitable growth for its company. It means the CMO needs to be a growth driver who identifies and rectifies the lacking between the ideal state and reality.
• CMO facilitates for company’s growth, sales, and winning marketing strategies. All forces should be inclined towards a single objective, i.e., revenue generation, cost reduction, or risk mitigation.
• It means the CMO should “Listen” to the latest market trends and direct the organization’s market research efforts.
• CMO creates a stable network of strategic partnerships for growth purposes.

Customer-winning attitude:

• CMO’s role should be a customer champion to execute every successful marketing campaign.
• CMO should be keen to align the company’s structure around customer-centric policies. They need to use data and analytics wisely to deliver the best customer experiences and measurable business results.

Marketing capable:

• The power to accumulate and implement effective marketing capabilities are the significant traits of a successful CMO.
• CMO should function as a capability builder to lead the function’s reach across the business.
• He/ she should devise a compatible and feasible marketing plan for its department and oversee its day-to-day implementation.

Innovative thinking & storytelling:

• CMO should be an out-of-the-box thinker. A person who can create breakthroughs with his/ her ideas.
• Innovative thinking plays a role of catalyst in a CMO’s job role and the wise usage of data and due intelligence towards the advancement of growth agenda.
• CMO should know how to disseminate the news about their companies’ products and invite customers to participate in the narrative.
• A good storytelling attribute is a must for CMO to promote brand relevance and consistency.
• CMO would design and collaborate promotional campaigns, PR, and other marketing efforts across every seamless channel, whether digital or press, etc.
• As marketing decisions vary in different organizations and most-importantly take place in real-time, that’s why CMO’s job role is likely to become even more complicated.
• Successful business results will depend on CMO’s attributes, who are prepared to perform multiple functions to help drive their organizations to success.

Salary
N50,000 - N100,000 Monthly.

Application Closing Date
6th December, 2021.