Markfema Nigeria Limited is one of the leading Health Maintenance Organisation (HMO) and a major player in the Nigeria Health Insurance Industry with Head Office in Abuja and offices spread across the country.
We are recruiting to fill the position below:
Job Title: Head, Business Development & Marketing
Location: Abuja (FCT)
Employment Type: Full-time
Reporting to: MD / CEO or Designate
Description
Due to steady growth and expansion, we seek competent, experienced and dedicated individuals to fill the position below:
Purpose of Role
The Business Development Manager is responsible for securing new revenue within the institution’s existing portfolio of customers and also seek out new opportunities for business growth.
The role is expected to have a focus on strategizing, prospecting, of new customers.
The role ensures an excellent client experience at all times and works in collaboration with the Operations team to ensure smooth transition of realizations of new business opportunities.
Responsibilities
Define and coordinate nationwide marketing programmes
Drive and implement all marketing activities to ensure brand and product awareness in the market place
Maintain relationships with customers and identify new prospects.
Possess a strong understanding of our products and our competitors in the industry.
Follow the latest industry developments and best practices .
Maintaining relationships with existing customers and other stakeholders by providing support, information, and guidance; researching and recommending new business opportunities.
Recommending profit and service improvements; Identifying product improvements or new products by remaining current on industry trends, market activities, and competitors.
Research and develop a thorough understanding of the company’s people and capabilities.
Submit weekly progress reports and ensure data is accurate.
Present to and consult with Senior Level Management on business trends with a view to developing new services, products, and distribution channels.
Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in customer base.
Using knowledge of the market and competitors to identify and develop the organization’s unique selling propositions and differentiators.
Carry out sales forecasts and analysis and present your findings to senior management.
Any other duties as may be assigned by Management.
Qualifications and Experience
Minimum of B.Sc / M.Sc Degree in Marketing, Acturial Studies, Business Administration from a reputable University.
Minimum of 10 Years relevant professional experience in the HMOsector and/or Marketingsector is required
Excellent working knowledge of MS Office Suite
Proven track record in business deliveryis very key.
Skills:
Ability to achieve set targets.
Ability to develop long–term relationships with Customers.
Ability to maintain and develop new Business Partners account, and liaison with back office staff in processing new clients.
PC word processing, Power point presentation, spreadsheet and database preparation and evaluation skills.
Goal oriented, focused and achieve targets.
Self-starter and team Player
Ability to Identify business opportunities.
Strong stakeholder management and team player.
Ability to network, prospect and persuade new customers.
Sound interpersonal and negotiation skills
Good oral and written communication skills
Leadership, Supervision and Coaching skills
Highly detail oriented and analytical skills
Knowledge:
Experience in marketing and sourcing new clients f
Knowledge of the Health Insurance / HMO industryand current trends.
Knowledge of the market, current media issues, social media, competitor behavior and strategy.
Knowledge of effective use of customer relations strategy.
Knowledge of online and offline marketing strategies and tools.
Knowledge of the financial products and services.
Experience in developing marketing strategies.
Experience in relationship building and customer management.