Brand Manager at Promasidor Nigeria Limited

Promasidor Nigeria Limited, a major player in the Nigeria Food & Beverage Industry, and a member of the 30 years old Promasidor group, present in 30 countries pan-Africa.

We are recruiting to fill the below position:

Job Title: Brand Manager

Ref No: BM032015
Location: Lagos
Reporting To: Category Manager - F&E

Objectives
To support the Category Manager, in developing, executing and evaluating annual activity plans for brands/products, which deliver annual brand performance goals (awareness, equity, volume, market share, etc.) amongst the target audience.

Responsibilities
Describe the principal duties expected of this role & quantitative aspects which signify its scope, such as volume, profit, budget

1.) Brand Plans:

• Execute approved marketing activities for brands/products, particularly below-the-line programmes.
• Plan, activate and monitor regular sampling programmes as appropriate for brands/products.
• Ensure core/major activities are evaluated and learnings captures for future brand planning.

2.) Marketing insight:

• Monitor and report on brand health, including competitor monitoring, using agreed attributes and format.
• Use consumer insight to inform development of marketing programmes for assigned brands/products.
• Provide market information with which to report on the performance of assigned brands/products.

3.) Competitor monitoring:

• Track competitor activities in the Dairy sector and assist the Category Manager, in developing response strategies to protect the position of assigned Brand.

4.) Budget:

• Manage marketing budgets to execute annual activity plans for assigned brands/products, on budget and on time. Monitor expenditure against agreed activities and provide regular reports to the Category Manager.

5.) Results:

• Execute below-the-line activities for assigned brands/products and evaluate performance against activity objectives.

6.) Financial Scope:

• Responsible for managing marketing expenditure allocated to assigned brands/products.

Requirements
Education

• Minimum second-class Bachelor's degree from a reputable university, either in Nigeria or abroad.
• Postgraduate qualification in Marketing would be an advantage if the first degree is not in a related field.

Experience:

• 3 - 5 years cognate Marketing experience, with at least 2 -3 years hands on Brand Management Experience.

Knowledge:

• Interpreting data and information
• Preparation of annual marketing/activity plans
• Development and execution of consumer and trade promotions and POS material
• Third-party supplier management Managing budgets and expenditure
• Working in teams
• Understanding of research techniques
• Presentation skills
• Microsoft Office suite - Word, Excel and PowerPoint

Skills & Personal Attributes:

• Self-motivated Analytical Articulate - verbal and written.
• Able to interact with a range of people (interpersonal skills).

Application Closing Date
24th March, 2015.

Method of Application
Interested and qualified candidates should:
Click here to apply online

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